Glossary
Generative Engine Optimization
Last reviewed: 2026-05-12
Generative Engine Optimization (GEO) is the practice of structuring web content so it is selected and cited by generative AI engines. GEO signals overlap heavily with AEO; both reward methodology transparency, primary data, and cross-corroboration.
Frequently asked
- What is Generative Engine Optimization?
- Generative Engine Optimization (GEO) is the practice of optimising web content to be selected by generative AI engines as the source of citations in generated responses.
- How is GEO different from AEO?
- The terms are often used interchangeably. GEO emphasises the generative-engine surface (full responses), AEO emphasises the answer surface (direct answers). The signals largely overlap.
- Which engines are GEO-relevant?
- ChatGPT and ChatGPT Search, Claude, Gemini and Google AI Overviews, Perplexity, Microsoft Copilot, and Apple Intelligence are the primary engines for European GEO work.