Glossary
Schema.org
Last reviewed: 2026-05-12
Schema.org is the standardised vocabulary for structured data on the web. Embedding Schema.org JSON-LD in pages lets crawlers and language models parse entities and relationships directly, increasing the chance of citation.
Frequently asked
- What is Schema.org?
- Schema.org is a standardised vocabulary for structured data on the web. Publishers embed Schema.org JSON-LD in pages so crawlers and language models can parse facts directly rather than inferring them from prose.
- Why does Schema.org help AEO?
- JSON-LD lets retrieval systems extract canonical facts (dates, authors, datasets, FAQs) without parsing HTML. Pages with valid schema are more likely to be cited as authoritative sources.
- Which schema types matter most for research sites?
- ResearchOrganization, ScholarlyArticle, Dataset, DefinedTerm, FAQPage, and BreadcrumbList cover most research-site needs.